Extending Sympathy

Refer to the loss or tragedy directly but sensitively - In the first sentence of the message mention the loss and show yours feeling or personal reaction that what you think about that whole situation.

For deaths, praise the deceased - Describe positive personal characteristics and write good about him/her. for the example - Tony was a forceful but caring leader.

Offer assistance - Suggest your availability, especially if you can do anything related to issue, specify that clearly in your message.

End on a reassuring, positive note - Perhaps refer to the strength the receiver finds in friends, family, colleagues, or religion.

Respond to Goodwill Messages

1. Respond to congratulations - When you respond to congratulation message, send a brief note expressing your appreciation. Tell how good the message made to you.
2. Accept praise gracefully - Don't make belittling comments (I'm not that really good!) to reduce awkwardness or embarrassment.

Giving Thanks

1. Cover three points in gift thank-yours. First of all, Identify the gift that what is this. Secondly, tell the receiver why you appreciate this and finally explain the method that how the receiver can use the gift. 2. Be sincere in sending thanks for a favour. Tell the receiver clearly what the favour means to you. Maintain credibility with sincere, simple statements and avoid superlatives and gushiness.
3. Offer praise in expressing thanks for hospitality. Compliment, as appropriate, the (a) fine food, (b) charming surroundings, (c) warm hospitality (d) excellent host and hostess, and (e) good company.

General Guidelines of Goodwill message : The five Ss

Goodwill Message have five five guidelines :-
1. Be Selfish - In this discuss about the person who will receive this message and do not discuss about the sender of the message.
2. Be Specific - Not just write a general statement, include a special details. For example, show the receiver that his work was outstanding instead of saying you did a good job.
3. Be Sincere - Show your honest feelings to reader that we all are very happy or proud of your award or achievement.
4. Be Spontaneous - Try to write the message which looks direct, natural and fresh and avoid canned phases.
5. Keep the message short - Goodwill messages are short in size. They just be as long as needed.

Message to Different Countries

Message to China - This message strives to built relations. It might be open with high level of respect. In a Chinese message wishes good health, emphasizes the importance of showing respect and become more initiative.

Message to German - This tend to be informal. Its good to address each other with honorifics and last names. Message should be business corespondents. 

Message to France - French people may be consider it rude to begin a letter with request before it is explained. These message typically includes an ending with the phrase.